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Dividing the DataStream to address latency issues in TCP/IP - Spotlight on Bridgeworks
18 Jul 2012
The evolutionary cycle of IT technology eventually sparks off the phase of making things more efficient and ironing out inherent problems. In this profile of the IP EXPO Rainmakers Spotlight series we explore Bridgeworks and its TCP/IP optimisation solution called SAN Slide.
IT customers are faced with a myriad of new propositions yet a large proportion of IT-spend is dictated by strategic choices on such things as data bases and then the question is: how do I make better use of my strategic resource. In networking the de facto standard is IP and TCP/IP meaning everyone is faced with the same benefits or drawbacks. And interestingly TCP/IP has created a rather large industry in WAN optimisation, because numerous aspects of data transmission are in-efficient. In fact there are loads of solutions solving issues such as TCP/IP ‘chattiness’, the de-duplication and compression of transfers and they are delivered as appliances or even as pure software solutions.
Show me an early market entrant
Bridgeworks is a UK based company which has specialised in products that work as bridges between different storage protocols, such as FC, iSCSI, SAS etc. With the SAN Slide product the company has taken a step into TCP/IP optimisation. Customers with a need for long distance data transfers can engineer a solution based on high-calibre protocols, but the drawback is clearly cost. The alternative is TCP/IP but replicating large data volumes is not fast or convenient.
How does it work?
What Bridgeworks brings to TCP/IP optimisation is addressing latency by dividing up a data stream into several virtual channels that operate in parallel between the two SAN slide devices. Additionally the devices have been equipped with AI software code that dynamically adapt to changes in the network connections. Bridgeworks boasts that it is able to increase transfer rates to above what full wire speeds can provide. It quotes customers achieving 50 fold increases in data transfers.
Is this relevant for me?
Bridgeworks has a compelling offering focused on fixing a very specific problem. That is good for customers who suffer from this specific pain point. But the company also needs to raise its profile to exploit its market window of opportunity. We can see opportunities in setting up OEM relationships with the storage vendors. But meanwhile the company should exploit social media channels to get customers discussing the merits of its offering. Getting early adopter customers to validate the proposition is key to move Bridgeworks beyond unknown vendor status.
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