Slideshow

Sega – Collaboration in Practice

Cisilion & Sega worked together over 18 months to deliver the transformational benefits necessary for Sega to execute on their key business drivers. Find out how technology, services and support enabled true collaboration and the tangible results obtained.

Why Business Transformation?SEGA Europe, a division of Japan's SEGA Sam-my Holdings, develops some 40 game titles a year for the inter-national video game market. SEGA consistently ranks among the top 12 vid-eo game publishers worldwide, with annual revenue in excess of $1.6 billion. In Japan, SEGA holds the top spot among gaming software makers in revenue, topping Konami.Unleashing Sonic the Hedgehog's power to run faster than the speed of sound and roll himself into a lethal blue ball in pursuit of the evil Dr. Robotnik, are just some of the action-packed plot lines, stunning visuals, and tactical challenges that have captivated millions of gamers worldwide and propelled SEGA Corporation into a top tier international video gaming company.Eventually, however, growth prospects for game consoles dimmed, leading to SEGA's strategic decision in 2001 to exit the console business and shift its focus to developing software and game titles for third-party platforms such as the Microsoft Xbox, Nintendo Wii, and Sony PlayStation. The decision proved to be a smart one. Opportunities in video game development were just beginning to explode and by 2008, revenue for the industry reached $11.7 billion, according to the Entertainment Software Association.As part of its new strategy, SEGA consolidated operations to create SEGA Europe, and plans were laid to expand into Eastern Europe and other new markets. Sonic the Hedgehog and other games made famous by SEGA were on their way to going global, multilingual, and “platform agnostic”. In an industry fuelled by creativity and innovation, video game companies must negotiate the fine line between giving creative latitude to their star developers while staying on track to meet strict development cycles and marketing deadlines - as well as adhering to stringent security standards and budget constraints. Moreover, game makers are entering the business in record numbers, forcing established companies to continually deliver faster, better, bug free games. Poor coordination between teams or technical delays can be costly, impacting both revenue and market.

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