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Big Data: ‘Scale out’ challenge or ‘massively parallel’ opportunity?

Big Data is the new Cloud: enthusiastically pushed by the tech industry, with more definitions than you can shake a stick at, and generating healthy degrees of cynicism along the way. Depending on who’s talking, Big Data is either the problem or the solution – or both. Most will agree that large unstructured data sets are growing fast, and there is increasing pressure on businesses to equip themselves to manipulate and manage those data sets in a way that allows them to leverage untapped value for competitive advantage. But what does this mean in practice?

- What are today’s Big Data pioneers using such tools for?

- What trends are emerging from their deployments?

- What benefits are they seeing?

- Is technology keeping up?

In this panel, we will bring Big Data v.2011 to life through some key players and their stories – and invite some leading thinkers and analysts to demystify the Big Data concept, its true usefulness, and its potential for longevity.